YMI Blog

If we could describe International Women's Day in three words they would be: Empowering, Inclusive & Uplifting. This day means...

If you haven’t heard of our Dream Jeans…let us introduce you! Our Dream Denim Collection is everything you love about...

Spring is just around the corner, and with it comes a whole new range of fashion trends to explore. One...

A little bit of color never hurt nobody! Our best-selling jeans are back and better than ever. With the softest...

Whether you’re getting ready for date night with your boo, or about to have your girls over for a fun...

If you’re looking to add some edge to your style or just change things up, definitely treat yourself to a...

We all know black denim is a staple piece to have in your closet. Black denim is versatile, edgy, and...

If you're looking for the perfect denim style and are not sure where to start, this is the quiz for...

With the launch of our "A Love Letter to Jeans" campaign, we wanted to introduce all the denim featured in...

If you’re anything like us, you’re most likely on Pinterest planning all your fall ‘fits for this season. And there’s...

We’ve created a little YMI Halloween Guide with fun and creative costumes you can put together using YMI pieces. The...

What happens when you combine the best of your two most reliable closet essentials, shirts and jackets? You get their...

It’s no secret that Y2K fashion is back…and we are not mad about it! We’re here to help you get...

Transitioning from the bliss of Summer’s classic bathing suit and jean short combo to trendy Fall cozies isn’t as hard...