Y2K Fashion is Back

It’s no secret that Y2K fashion is back…and we are not mad about it! We’re here to help you get in on the trend and shop for the perfect Y2K-inspired pieces to add to your wardrobe.

Images of different Y2K iconic things. Mean girls, butterfly tops, belt chains, flip phone and ipod.


Y2K is an internet acronym for the year 2000 and is often used to refer to the unique fashion of that era. The Y2K aesthetic is one-of-a-kind, as it was inspired by the advancements of the internet and the dot-com boom, as well as pop culture. This style is futuristic with a retro edge, and also blends elements of the culture at that time, such as the launch of Bratz dolls in 2001, as well as other nostalgic influences. This period in fashion was known to be over-the-top and motivated by pop culture and hyper-consumerism. Pop culture celebrities such as Paris Hilton, Britney Spears, and Lindsay Lohan became fashion icons in their Juicy Couture velour tracksuits, crop tops and baby tees, super low-rise jeans, and bedazzled accessories.


Y2K Denim. Different images of celebrities in the 2000s wearing iconic Y2K denim.

The early 2000s were a simpler time when celebrities were wearing jeans and a nice top to red carpet events. Denim wasn’t just seen as a staple; it was a statement. Wide leg, bootcut, and loose-fitting jeans were extremely popular in this era (skinny jeans weren’t even a thought back then). They also featured some extremely low-rises, and even some bedazzling and embellishment for that extra “wow” factor. The early 2000s also displayed some denim on denim action, where a matching denim vest or jacket would be paired with denim bottoms. Let’s face it, it’s impossible to forget about Britney and Justin’s denim-on-denim red carpet look…ICONIC! Needless to say, denim continues to be an essential throughout all the trends and cycles of fashion.


We completely understand that Y2K Fashion can be a little intimidating at first. Believe us, when we heard low-rise denim was making a comeback - we kind of freaked out! We’ve gotten so used to our high-rise jeans. But don’t worry, if low-rise jeans will never be a thing for you, we still got you covered! We’ve made sure to curate a variety of Y2K-inspired denim, so there’s something for everyone <3


Y2K fully embraced wide-leg jeans with cool details, designs, and embellishments. This is why cargo pants have become an essential for Y2K fashion. These pants feature a wide-leg, belt loops, and large-utility style pockets. Our Skater Cargo Jeans are perfect for those who want an effortlessly-cool Y2K look, without having to sacrifice the comfort of high-rise jeans. Pair these with a colorful top and trendy dad sneakers for a bolder look, or wear these with a baby tee or tank for an everyday outfit!


As you know, bootcut jeans were very prominent in the early 2000s. Everyone was rocking them! When you add a fun detail like a fringe, that’s when you truly embody the Y2K spirit! Our High-Rise Fray Side Panel Flare Jeans give you just that! Pair these flirty jeans with a graphic tank or baby tee and some bedazzled accessories to capture the true Y2K essence.


When you mix patchwork denim and flares together…you have the perfect Y2K jeans! Patchwork prints were meant to make a statement, and they did just that! Back in the early 2000s, you saw celebrities like Britney Spears, Christina Aguilera, and Shakira all rocking them. Our High-Rise Block Panel Flare Jeans provide a modern twist on these iconic jeans. These feature a flare leg with patchwork-detailed side panels, as well as a high-rise. Because these are a more muted style, you can pair these with a statement piece such as a sequin top, or a loud graphic tee!


What sets Y2K jeans apart from any other decade is their unique detailing and designs. You rarely saw celebs wearing simple pieces, there always had to be some element of surprise. Take a pair of flare leg jeans and add front-seam detailing and BAM…she’s a Y2K babe! Our Frayed Hem Flare Jeans look perfect with a denim tube top and some platform shoes. Add your favorite accessories to complete the Y2K-inspired look!


Here comes the low-rise! It’s impossible to think of Y2K style without thinking about low-rise. We’re talking about a time when zippers measured under 3 inches and bare midriffs were an accessory. With high-rise jeans completely taking over…we never saw this comeback coming! But don’t worry, our Low-Rise Dad Jeans are not only on the Y2K trend - they are super wearable and flattering as well. It features a baggier fit, for that effortless, cool-girl look, and an 8.5” inch rise, which sits just slightly below mid-rise. These are the perfect jeans to help you ease into low-rise jeans because we understand that it can be a little scary! Pair these with a cut-out crop top for a more daring vibe, or wear these with a baby tee and platform sneakers for a more relaxed, off-duty feel.


If there are jeans that scream early 2000s, it is definitely low-rise flares. Everybody, and we mean EVERYBODY was wearing them! These were often accessorized with chunky belts, belly rings, and body chains. I mean…can you say ICONIC? Our Low-Rise Flare Jeans are just the pair you need for your Y2K wardrobe. Pair them with a crop top, bedazzled belt or body chain, and platform sandals for the ultimate 2000s vibe!