YMI Blog

Fall is here and a wardrobe refresh is calling your name! We know there are a lot of autumn girlies...

Looking for some great basics to add to your wardrobe? Well, you’re in luck! We’ve provided you with the cute...

As we start to transition into Fall, we want to provide you with all the cute outfit inspo! There are...

Low-rise denim, cargo pants with large pockets and detailing, and of course, flare jeans! All these styles are making a...

We are all about comfort and if you are too, our Hyperstretch Collection is just for you. Our Hyperstretch line...

Finding the perfect fit for your jeans can be hard. We totally get it. To make things easier we have...

Okay girl, Hot Girl Summer is here and we are ready to start going out more and wearing less! We...

It’s officially Leo Season and baby, we’ve got all the looks to get you under that spotlight. Make a bold...

Utility fashion is taking over and we can’t get enough! You see it everywhere: the cargo pants, the large functional...

Whether you're lounging by the pool or catching waves at the shore, we've got you covered (well, sort of!) Temperatures...

It’s summertime and best believe we live in shorts. Denim shorts are a must-have in your summer wardrobe and we...

If you’re anything like us, you’re probably looking for a trendy Independence Day outfit. We get it, you want to...

Summer’s finally here and you can finally take the vacation you’ve been daydreaming about all year! Going on a getaway...

White denim is clean, crisp, iconic, and a must-have in your wardrobe. Pair any of our white denim with a...

Let’s face it, once you find the perfect pair of jeans you want to try and find a similar pair....

Cargos are back and they are better than ever. Let’s face it, we all love that effortless cool girl look...

The days are getting warmer and we are all about fun outings and denim shorts! No matter the style or...

At YMI, we're committed to preserving our planet for future generations. As a result, our design team is dedicated to...

Last week on April 7th, 2023 we had our very first YMI Festival Event in honor of our Gone West...

If you haven’t binge-watched the Amazon Prime Video Series Daisy Jones & the Six you are missing out. The story...

Whether it’s your first time at a festival this year or you have never missed one, we know that picking...