YMI Blog

White denim is clean, crisp, iconic, and a must-have in your wardrobe. Pair any of our white denim with a...

Let’s face it, once you find the perfect pair of jeans you want to try and find a similar pair....

Cargos are back and they are better than ever. Let’s face it, we all love that effortless cool girl look...

The days are getting warmer and we are all about fun outings and denim shorts! No matter the style or...

At YMI, we're committed to preserving our planet for future generations. As a result, our design team is dedicated to...

Last week on April 7th, 2023 we had our very first YMI Festival Event in honor of our Gone West...

If you haven’t binge-watched the Amazon Prime Video Series Daisy Jones & the Six you are missing out. The story...

Whether it’s your first time at a festival this year or you have never missed one, we know that picking...

Want to look and feel your best this festival season? Pair our jeans with our new tops and …muah! Chef’s...

It’s festival season babes! We’re excited to announce the launch of our 2023 festival collection: Gone West. This collection is...

Jeans are special and unlike any other garment in your wardrobe, so it’s important to treat them that way. Because...

If we could describe International Women's Day in three words they would be: Empowering, Inclusive & Uplifting. This day means...

If you haven’t heard of our Dream Jeans…let us introduce you! Our Dream Denim Collection is everything you love about...

Spring is just around the corner, and with it comes a whole new range of fashion trends to explore. One...

A little bit of color never hurt nobody! Our best-selling jeans are back and better than ever. With the softest...

Whether you’re getting ready for date night with your boo, or about to have your girls over for a fun...

If you’re looking to add some edge to your style or just change things up, definitely treat yourself to a...

We all know black denim is a staple piece to have in your closet. Black denim is versatile, edgy, and...

If you're looking for the perfect denim style and are not sure where to start, this is the quiz for...

With the launch of our "A Love Letter to Jeans" campaign, we wanted to introduce all the denim featured in...

If you’re anything like us, you’re most likely on Pinterest planning all your fall ‘fits for this season. And there’s...